Contact Lens Institute Publishes ‘Shifting Focus: Generational Perspectives of Contact Lenses and Eyecare’ Report

WASHINGTON—The Contact Lens Institute (CLI) announced it has published its “Shifting Focus: Generational Perspectives of Contact Lenses and Eyecare” report to help the eyecare community better understand and connect with Gen Z, Millennial and Gen X patients. CLI stated the report includes in-depth analyses of generational differences in contact lens and glasses wearing frequency, purchase motivations, cost-value considerations, practice and product loyalty drivers and expectations of practice and retailer services. It also includes insights from CLI Visionaries—16 veteran and emerging optometrists and opticians—who translate the findings into practical, results-bearing actions through a series of columns and tip sheets, the announcement noted.