Innovative Eyewear, Inc. Announces Retail Partnership With SmartBuyGlasses for Reebok Smart Eyewear

Published on December 2, 2025
MIAMI—Innovative Eyewear, Inc. (NASDAQ: LUCY; LUCYW), a developer and manufacturer of smart eyewear under the Lucyd, Lucyd Armor, Reebok, Eddie Bauer and Nautica brands, has announced that it has partnered with SmartBuyGlasses, a global online eyewear provider, to provide its Reebok smart eyewear to SmartBuyGlasses’ customers. Through the partnership, SmartBuyGlasses is offering Innovative Eyewear's smart eyewear with prescription options and global shipping, providing fast delivery of frames with custom lenses across its markets, the announcement stated.
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