IDOC Teams Up With Eyes On Eyecare to Release 2025 Optometrist Report

TRUMBULL, Conn.—IDOC, an alliance for independent optometrists, announced that it has sponsored the 2025 Optometrist Report, published by Eyes On Eyecare, which found nearly half of survey respondents named growing their business among their top goals, but also reported spending under $500 monthly on marketing, highlighting gaps between ambition and resources. The report, fielded in September, surveyed 543 U.S. and Canadian optometrists, the announcement noted.