Vision Expo 2026 Launches ‘Call for NEW’ Initiative to Spotlight Debuts of Products and Technologies

NORWALK, Conn.—Vision Expo 2026, co-owned by RX and The Vision Council, has announced its latest initiative, Call for NEW, a dedicated program designed to spotlight product debuts, technologies, tools and innovations across the optical industry. Taking place March 11–14, 2026, at the Orange County Convention Center in Orlando, Fla., this upcoming show will be Vision Expo’s first unified annual event where companies unveil their newest eyewear collections, eyecare advancements, emerging technologies, AI-driven business solutions, practice management tools and health-focused innovations, show organizers said.