Prevent Blindness to Roll Out the ‘It Started With an Eye Exam’ Campaign on January 19

CHICAGO—Prevent Blindness, a nonprofit eye health organization, has announced it is launching its second iteration of the “It Started With an Eye Exam” campaign beginning on January 19. The goal of the campaign is to spread eye health awareness by using patient testimonials that encourage the public to share their own stories about the positive impact eye exams and treatment have had on their lives, the organization said. The program is supported by a grant from Viatris Inc., a global health care company.