PRESS Eyewear Appoints Anthony Reid as European General Manager

Published on January 29, 2026
NEW YORK—PRESS Eyewear, an independent luxury eyewear brand, has announced the appointment of Anthony Reid as its new European general manager, effective immediately. Having led international commercial strategy and brand development at a senior level, the company said Reid’s appointment supports PRESS Eyewear’s next phase of growth, with a clear focus on disciplined distribution, operational structure and long-term brand value. “I am delighted to introduce Anthony Reid as general manager,” said Jeff Press, president, PRESS Eyewear. “His leadership in Europe will represent an important step for the brand and our growth in Europe, and at a global level.”