Mido 2026 Opens in Milan as Global Eyewear Industry Converges on Fiera Milano Rho

Published on January 30, 2026
MILAN, Italy—Mido returns here this weekend to Fiera Milano, Rho, for the 54th edition of the international eyewear event that brings together the very best of eyewear from around the world. In a strategic year for Milan, organizers said that once again the show confirms its role as a business hub and a special platform for observing the industry’s evolution, from product to market, serving the entire supply chain as a unique point of reference. Running from January 31 to February 2, show organizers said Mido 2026 will bring together approximately 1,200 exhibitors and expects more than 40,000 visitors and some 400 journalists.
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