Vallon Expands North American Sales Team to Accelerate Retail Growth in Key Markets

AMSTERDAM—Vallon, an independently-owned outdoor eyewear brand, announced that it is expanding its North American presence with a dedicated six-person sales team, now covering key regions across the United States and Canada. The new brick-and-mortar strategy builds on its success as a primarily direct-to-consumer (DTC) brand, by growing its retail presence with independent outdoor, optical and specialty sunglasses retailers, according to the company. “We’ve built amazing awareness through strong brand marketing, and social media campaigns that have resulted in customers asking for Vallon in stores,” said Ben Peters, vice president of sales and development for North America at Vallon.