Eyewear by R.O.I. Celebrates 40 Years in Business

Published on February 10, 2026
PHOENIX—Eyewear by R.O.I., an eyewear and sunwear manufacturer and distributor, is celebrating 40 years of business, according to an announcement from the company. “Reaching 40 years as a company is a testament to our amazing associates, many who have been with us for over 20 years, as well as the continued support of our customers and business partners throughout North America, Europe, Asia and Australia who dispense eyewear daily,” said John Alofs, CEO and founder of Eyewear by R.O.I.