Hoya Vision Care Announces Leadership Changes to Advance North American Commercial, Operational Alignment

LEWISVILLE, Texas—Hoya Vision Care, a global leader in ophthalmic lens technology, has announced North American leadership changes designed to strengthen its commercial and operational capabilities. Steven Haifawi, who currently serves as president of Hoya Vision Care Canada, will step into the role of senior vice president, U.S. Commercial, leading the company’s newly unified ECP sales, marketing, and customer service teams. In this expanded role, the company said Haifawi will oversee commercial strategy and execution in the U.S. while continuing to lead Canadian operations, ensuring strong alignment across both markets.