Prevent Blindness Debuts ‘Best Eyes for Life’ Multimedia Campaign to Raise Awareness for Eye Health and Safety

CHICAGO—Prevent Blindness, a nonprofit eye health organization, is rolling out the new “Best Eyes for Life” multimedia educational campaign featuring “Iris and Cornelius,” two characters who engage in everyday eye-related situations to raise awareness and prioritize eye health and safety. The campaign is debuting following a recent Prevent Blindness consumer survey, which revealed nearly 75 percent of respondents believe they would have symptoms if something was wrong with their vision or eye health.