Oakley Names Matthew M. Williams Creative Director of Apparel, Footwear and Accessories

Published on March 27, 2026
FOOTHILL RANCH, Calif.—Oakley it has named Matthew M. Williams as its new creative director of apparel, footwear and accessories (AFA), a move that the brand said will lead it into its next chapter, defining a new vision for the future drawing from Oakley’s DNA. Williams has honed a unique sensibility that bridges core values with innovation, whereas his distinct design language has a strong emphasis on form, materials and quality, the announcement said. Under his direction, Oakley AFA said it will present both performance-driven and lifestyle collections, prioritizing product innovation across all categories.
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