Eco Eyewear Hits Milestone of 4.2 million Trees Planted Through ‘One Frame, One Tree’ Program

NEW YORK—HOUSE of MODO’s Eco Eyewear announced it has now planted more than 4.2 million trees through the brand’s One Frame, One Tree program, an achievement the brand said is a major milestone in its sustainability journey. “Reaching 4.2 million trees planted is more than a milestone for Eco, it’s proof that business can be a force for regeneration,” said Alessandro Lanaro, founder of HOUSE of MODO and Eco Eyewear. “Through our One Frame, One Tree program, every frame purchased helps plant a tree and support long-term environmental restoration. Our community isn’t just choosing eyewear, they’re choosing impact.”