L’Amy America and Billabong Partner to Launch Billabong Eyewear

NEW YORK and SHELTON, Conn.—Lifestyle brand Billabong and L’Amy America announced a partnership to launch Billabong eyewear. Under this agreement, L’Amy America will design, manufacture and distribute optical frames, fashion sunglasses, eyewear accessories, snow goggles and motorsport goggles for the Billabong brand in the U.S. and Canada for men, women and kids. The collection will reflect Billabong’s deep-rooted connection to surf culture and the outdoors, the brands said in the announcement, and will include performance styles across all categories. The first Billabong eyewear collection will be available later this year.