IDOC Launches Clerra, a Comprehensive Ophthalmic Lens Range Designed to Simplify Dispensing and Deliver Value

TRUMBULL, Conn.—IDOC, a privately held U.S. alliance for independent optometrist business owners, has announced the launch of Clerra, a new ophthalmic lens range exclusively available through IDOC Labs. Built around simplicity, Clerra helps practices streamline dispensing conversations and increase capture rate while saving at least 25 percent on typical lab bills, based on an analysis of IDOC member lab invoices, without compromising access to the latest lens technology, the announcement said. Clerra allows practices to bypass the complexities of numerous brands and lens SKUs, offering instead a carefully selected portfolio that addresses roughly 90 percent of daily dispensing requirements, the alliance group said. The result, according to IDOC, is faster, more confident recommendations and clearer, more consistent patient conversations.