Indiana Optometric Association Launches Public Awareness Media Campaign to Encourage Annual Eye Exams

CARMEL, Ind.—The Indiana Optometric Association (IOA), which represents 900 members statewide, has launched a multimedia campaign centered on the theme More than 20/20 to highlight the importance of optometrists in health care and encourage Indiana residents to schedule annual eye exams. The IOA hired a marketing agency to create a series of 15-second and 30-second video and audio clips featuring patients and optometrists from a local practice, according to the announcement. The media campaign began in late May on CTV streaming channels, podcasts and YouTube, the IOA said.