Millions of Americans Don’t Wear Sunglasses—The Vision Council and HOUSE of MODO Share Why

Published on June 26, 2026
ALEXANDRIA, Va.—The Vision Council has released Focused inSights: Beyond UV Awareness, its newest research report that examines why 37 percent of U.S. adults, or approximately 82 million people, do not wear sunglasses despite routine outdoor exposure and widespread familiarity with UV-related eye health risks. Supported by HOUSE of MODO, the report comes in advance of National Sunglasses Day tomorrow, June 27, and is based on a dedicated survey of 608 U.S. adults who currently do not wear sunglasses, conducted in April and May 2026.
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