PERC Launches PERC+, Expanding Member Value Through Deeper Engagement

Published on July 1, 2026
ST. LOUIS—PERC, today announced the launch of PERC+, a new membership offering designed to help independent eyecare practices strengthen their businesses through enhanced purchasing value, strategic partnerships, peer collaboration and deeper engagement with the eyecare alliance. Under the leadership of its general manager Jason Lake, OD, PERC said it has expanded its focus beyond purchasing value by investing in peer-to-peer collaboration, developing strategic partnerships that support independent practices and creating resources that help members make more informed business decisions. PERC+ builds on that foundation by creating a new opportunity for practices to realize greater value from purchasing decisions they are already making.
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