
VM’s 2024 Top 50 U.S. Optical Retailers
Published on April 22, 2025
Staff retention, continued inflation and the capability to provide a better patient experience were just a few of the challenges that eyecare professionals and optical retailers faced in 2023. The 2024 VM Top 50 U.S. Optical Retailers report is based on calendar year 2023 locations and sales provided by companies along with VM’s estimates. VM's research with retailers revealed that upgrades and investments in operations and technology, including remote and telehealth equipment, continued to gain traction among the Top 50 in 2023.
