National Vision’s Alex Wilkes and Reade Fahs Discuss the Company's Growth and Transformation in an Exclusive VMAIL Interview

Published on May 15, 2025
VMAIL recently sat down with National Vision’s Alex Wilkes, president, and Reade Fahs, CEO, for an exclusive interview to discuss the continued growth and ongoing transformation initiatives that have kept the company at the forefront of the industry. Wilkes, who joined National Vision as president in August of last year, will succeed Fahs as CEO on August 1. Fahs, who has been CEO since 2003, is transitioning to the role of executive chairman of the board. As the two executives prepare to move into their new roles, they spoke with VMAIL about their decade-long industry relationship, how to drive growth and transformation in uncertain times, and strategic objectives to foster long-term success for one of the country’s leading eyewear retailers.