Contact Lens Institute and McDougall Communications Win Second Straight Silver Anvil Award

NEW YORK—McDougall Communications has announced that the Public Relations Society of America (PRSA) has named the Contact Lens Institute’s See Tomorrow initiative as the year’s best business-to-business content marketing program, presenting it with a 2025 Silver Anvil Award. An earlier iteration of the campaign, which uses custom consumer behaviors and beliefs research to help grow the contact lens market, received the same nod in 2024, according to the announcement. Developed in conjunction with McDougall Communications, the honored work focused on how to attract prospective patients to the category and how to increase retention rates through a series of publications, eyecare industry events and media outreach, the announcement said.