VSP Vision Announces It Will Not Raise Prices on Marchon or Altair Products Through the End of 2025

RANCHO CORDOVA, Calif.—VSP Vision has announced that it will not raise prices on Marchon or Altair products through the end of 2025. According to a letter from VSP Vision to network doctors and other eyewear customers shared exclusively with VMAIL, the company stated that in a continuing effort to minimize the impact of increased tariffs and economic uncertainty, prices on Marchon and Altair products will not increase through the end of the year. In the letter, Scott Hopeck, chief commercial officer at VSP Vision, acknowledged the financial impact that increased tariffs and the resulting economic instability have on the optometric industry, and reiterated VSP’s commitment to minimizing this impact.