VM’s 2025 Top 50 U.S. Optical Retailers

Shifting trends in consumer spending, technological advancements evolving at the speed of light, and finding creative new ways to attract, grow and retain teams were just some of the challenges that eyecare professionals and optical retailers took on in 2024. Taking a look at the 2025 VM Top 50 U.S. Optical Retailers report (which is based on calendar year 2024 locations and sales provided by companies, along with VM’s estimates), you will see that acquisitions continued in 2024 among this top group of retailers, with many also saying they took a closer, more purposeful look at operational efficiencies, while investments that focused on artificial intelligence and telehealth expansion continued to gain heavy traction.