CooperVision Urges Families to Prioritize Eye Health for Back-to-School Season

ROCHESTER, N.Y.—As families across the U.S. prepare for the new school year, CooperVision is urging parents to make children’s eye health a back-to-school priority through a nationwide myopia awareness campaign that includes new educational resources through The Myopia Collective and limited-time rebates on eligible products, according to an announcement from the company. These initiatives are designed to meet caregivers and eyecare professionals where they are—online, in-office and in the community—delivering timely education, practical tools, and meaningful support during one of the most critical moments in a child’s vision journey, CooperVision said.