Safilo Group Welcomes Victoria Beckham Brand to Their Portfolio, Announces 10-Year Global Licensing Agreement

PADUA, Italy and LONDON—Safilo Group and Victoria Beckham, creative director and founder of her eponymous brand, have announced a new 10-year global licensing agreement for the design, manufacturing and distribution of the Victoria Beckham branded eyewear collections until December 2035. The full eyewear range, which includes both optical and sun, will be unveiled for the Spring/Summer 2026 season and will hit the market in January 2026, according to Safilo. “We are excited to welcome to our portfolio one of the industry’s most iconic creative directors,