The Vision Council Foundation Launches 2025 Back-to-School Campaign Promoting Eye Health for the Entire Family

ALEXANDRIA, Va.—The Vision Council Foundation has announced the launch of its 2025 Back-to-School Eye Health Campaign, a nationwide initiative encouraging families to prioritize comprehensive eye exams and healthy vision habits as the new school year begins. The campaign highlights the critical role that good vision plays in children’s ability to learn, develop and thrive. To support this effort, the foundation has released a free, downloadable back-to-school promotional toolkit with ready-to-use resources to help the eyecare community, educators, and other partners spread the word about the importance of children’s eye health.