National Vision Inc. Launches New Brand Identity as Part of Strategic Transformation

DULUTH, Ga.—National Vision Holdings, Inc. (NASDAQ: EYE), one of the largest optical retail companies in the U.S., has unveiled a new corporate brand identity. In an announcement, the company said that the refreshed branding aims to strengthen National Vision’s position as a modern, agile, and purpose-driven organization committed to helping people see their best to live their best. It identifies the rebranding as “a major milestone in National Vision’s transformation journey” while also noting that it underscores the company’s “continued business evolution and unwavering commitment to accessible, high-quality eyecare and eyewear.”