America's Best Unveils Brand Transformation, Embracing the Message That ‘Every Eye Deserves Better’

DULUTH, Ga.—America’s Best, a leading retail brand of National Vision Holdings, Inc. (NASDAQ: EYE), has announced a comprehensive visual brand transformation that aims to redefine accessible eyecare in the U.S. This initiative, undertaken in partnership with global creative company VML, which was appointed as the retailer’s agency of record in March, includes a new logo, a new brand platform, and a complete brand identity overhaul, the company advised, noting that these changes are designed to engage consumers across all media platforms.