IAPB Unveils New Brand Identity, Enhanced Vision Atlas Platform

LONDON—The International Agency for the Prevention of Blindness (IAPB), a global leader on eye health advocacy with the goal of ending avoidable sight loss and blindness, earlier this month launched a new brand refresh and an enhanced version of Vision Atlas, a dynamic platform for global eye health data, trends and insights, informing critical decisions and action. “Extraordinary progress has been made in the past few years to tackle avoidable sight loss. Our new Vision Atlas and brand refresh ensures we can communicate confidently and be bold in our efforts to embed eyecare as a fundamental development issue, integrate it within wider health care and activate demand for services,” said Peter Holland, chief executive for IAPB.