Contact Lens Institute Study Suggests Gen Z Offers Significant Opportunity for Contact Lens Adoption

WASHINGTON, D.C.—New consumer research from Contact Lens Institute (CLI) indicates there is substantial opportunity for increased contact lens adoption by Gen Z, as well as identifying purchase drivers that the eyecare community can employ to encourage contact lens usage, the organization announced. The data indicates an 8 percent difference in Gen Z contact lens wear (35 percent) compared with Millennials (43 percent) and with Gen X (22 percent). The findings, which will be the focus of a Main Stage panel at Vision Expo West this week, provide a sneak peek at expansive cross-generational insights in development as part of CLI’s See Tomorrow initiative, the organization added.