I-Deal Optics Acquires Rio Ray Sunglasses

DETROIT—I-Deal Optics, a provider of value-driven eyewear solutions, has announced the acquisition of Rio Ray, a premier sunglass brand known for high-quality, Rx-capable sunwear, the company announced. I-Deal Optics said this strategic move strengthens its position in the performance sunwear market and expands its offerings to meet increasing demand for prescription-ready sunglasses that also feature advanced lens technology and modern styling. “Rio Ray has earned a strong reputation for innovation, style, and performance in the Rx sunwear space,” said Michael Feldman, CEO of I-Deal Optics. “We’re excited to welcome their premium products into our portfolio and deliver even more value and choice to our customers.”