Ray-Ban Meta Rolls Out New Meta AI Features, Refreshed Styles and Market Expansion

Quick Take: EssilorLuxottica and Meta Platforms, Inc., announce that Ray-Ban Meta is launching a series of new Meta AI advancements, including live translation coming to all users this week and live AI with video and real-time collaboration capabilities coming soon. They also announced expansion into three new markets soon: Mexico, India and the United Arab Emirates. New frame colorways are also now available. Specifics: Meta live translation allows users to have a conversation with someone speaking another language and hear translations in real time between French, Italian, Spanish and English. Previously available in early access in select countries, this feature is now rolling out to all markets, EssilorLuxottica said. Coming soon in the U.S. and Canada, EssilorLuxottica said, users will be able to hold a conversation with Meta AI on Ray-Ban Meta glasses while the smart assistant can see what the wearer sees and converse more naturally. Finally, next month users will have the ability to ask Meta AI about things they are looking at and get-real time responses. This function rolled out to the U.K. earlier this month and will roll out to supported countries in the the EU next month. Ray-Ban Meta is also expanding its frame collection with its popular Skyler style now available in Shiny Chalky Gray featuring Transitions Sapphire lenses, and Shiny Black Clear and G15 lenses. To celebrate the new colorways, Ray-Ban Meta is launching a new global campaign starring real-life couple and cultural icons Barbara Palvin and Dylan Sprouse. Selling Point: Rocco Basilico, chief wearables officer, said, "The next chapter of Ray-Ban Meta is about more than innovation, it’s about delivering a product that feels effortless, expressive and accessible. With upgraded software, additional style and color variations along with an expanded global footprint, we’re bringing the power of intelligent eyewear to more people, in more ways, than ever before.” my.essilorluxottica.com