IDOC Launches Refreshed, Reimagined Brand Identity

NORWALK, Conn.—IDOC, an alliance for independent optometrists, today announces the launch of a refreshed brand identity and purpose-driven messaging platform. Designed to better serve independent ODs and build on the company’s mission of making independent ownership easier, the new brand ecosystem is anchored in the message “Independent Together,” the company said, and underscores its commitment to “helping practice owners lift the burden of running a business so optometrists can focus on what matters most: caring for patients.”