GlassesUSA.com Partners With The National Domestic Violence Hotline With ‘Aid to Cart’ Campaign for Purple Thursday

ATLANTA—In recognition of Purple Thursday, a national day of action during Domestic Violence Awareness Month in the U.S. on October 16, online eyewear retailer GlassesUSA.com announced it has launched an awareness campaign called “Aid to Cart,” aimed at raising awareness of domestic violence and amplifying the lifesaving work of The National Domestic Violence Hotline. The company said the campaign draws inspiration from a culturally powerful visual of oversized sunglasses, which have historically served not only as a fashion statement but at times as a way to hide visible signs of abuse. “Aid to Cart” reframes the glasses as a quiet but impactful signal to help more people find support.