The Vision Council’s inSights Report Highlights Consumer Vision Care Priorities for Q4 2025

Published on January 20, 2026
ALEXANDRIA, Va.—The Vision Council released new research last week highlighting consumer habits about optical products and services for the last quarter of 2025. The report, titled Consumer inSights Q4 2025, reveals the behaviors and attitudes of U.S. adults related to vision correction, managed vision care, eye exams, prescription eyewear, reading glasses, and plano sunglasses, The Vision Council said in an announcement. Findings from the report indicate that consumer purchasing trends and usage of vision care products remained relatively stable compared to the previous quarter and while managed vision care usage for exams and eyewear also held steady, the findings show that more adults utilized benefits in Q4 of 2025 compared with Q4 of 2024.
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BVI Appoints Jim Hollingshead as President and Chief Executive Officer

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